The Ion

Rice Management Company hired MWM in 2018 to develop and execute a strategic roadmap for their vision to transform the area in and around the former Sears building in Midtown into Houston’s innovation hub and district. MWM’s name for the hub, “The Ion,” was announced in early 2019 by Rice and Mayor Turner. MWM’s focus now is on bringing The Ion brand to life through a series of strategically produced stories, digital platforms, printed materials, and architectural experiences designed to create a voice and narrative culminating in the building’s opening in early 2021.

Team

Agency: MWM Partners
Creative Director: Joe Ross
Art Director: Rachel Rothberg
Designer(s): Nicholas Law,
Jonah Gonzales, Madeleine Sanchez
Project Manager: Christine Forbes 
Web Development: Tas Drake,
Joseph Khawly, Robert Wolf

Scope

Branding
Design
Strategy
Video 
Web Design
Envrionmental Graphics