Houston Botanic Garden



MWM created a visual identity system for the Houston Botanic Garden that reflects its extensive roots and bright future as Houston’s newest world-class cultural institution. The identity reinforces the garden’s commitment to facilitating Ethno-botany—the intersection of culture, people, and plants—while the tagline “Life grows here” encapsulates the idea. In addition to the identity and tagline, MWM designed and developed a new web platform as well as numerous marketing pieces and campaigns.

Team

Agency: MWM Partners
Creative Director: Joe Ross
Design Director: Rachel Rothberg
Designer(s): Jonah Gonzales, Nicholas Law, 
Madeleine Sanchez
Web Development: Tas Drake, Joseph Khawly

Scope

Bradning

Identity
Design
Software
Website