Cotidie



A professional women’s wear line that uses moisture-wicking, breathable, wrinkle-resistant fabrics to create timeless and functional pieces that take you from the office to a night out. This included establishing a new visual identity, tagline, mission, vision, and marketing language through copywriting, product and fabric naming, designing and developing a new ecommerce web platform, producing a packaging system and other brand collateral, as well as concepting and producing all product and lifestyle photography and video and seeding the brand on social media.

Team

Agency: MWM Partners
Creative Director: Joe Ross
Art Director: Rachel Rothberg
Designer(s): Jonah Gonzales, Madeleine Sanchez
Web Development: Tas Drake, Joseph Khawly
Project Manager: Gabrielle Greiner, Veronica Mullin
Production Manager: Lauren Kuca
Production Assistance: Jeff Gilmer
Photography: Lauren Marek, Kennon Evett


Scope

Branding
Design
E-Commerce
Software
Strategy
Video
Web